> ## Documentation Index
> Fetch the complete documentation index at: https://help.texterchat.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Common Template Message Errors

> Identify and resolve common errors when creating and sending template messages

## 🧱 Template creation errors

### 🔎 Seeing an error while creating the template?

If the system does not let you continue or submit the template for approval, verify that you follow these rules.

### 1️⃣ Message text structure

* **Variable placement:** The message must not start or end with a variable. Add text before the first variable and after the last variable.
* **Extra spaces:** Check that there are no unnecessary spaces at the end of lines.
* **Consecutive spaces:** Make sure the text does not include 4 or more consecutive spaces.
* **Line breaks:** Do not use a double Enter, meaning an empty spacer line, between paragraphs.

### 2️⃣ Buttons and media

* **Emoji in buttons:** Make sure button text does not include emoji. This is not technically supported.
* **Required fields:** Make sure both the message header and message body are filled in. Both are required to create a template.

### 3️⃣ Sample variables

* **Fill in examples:** Open the "Edit variables description" window and enter an example for every variable you defined, such as ‎\{\{1}}‎ and ‎\{\{2}}‎.

## 🚨 Template sending errors

Different errors may appear when sending WhatsApp messages. In most cases these are Meta or WhatsApp limitations and decisions, not a Texter system issue.

💡 You can see the error details by hovering over the red error icon inside the chat.

### 🌿 Healthy Ecosystem

**Why did this happen?**

WhatsApp identified that the customer received too many marketing messages, or received multiple marketing messages without replying.

**How do you solve it?**

* Ask the customer to send you a message or reply to an existing conversation.
* Use a **Utility** template instead of a marketing template.

> This error affects Marketing messages only.

### ⏳ Limit

**Why did this happen?**

You reached the allowed template message quota for the account.

**How do you solve it?**

Wait 24 hours for the quota to reset.

### 🧪 User's Number Is Part of an Experiment

**Why did this happen?**

WhatsApp temporarily blocked marketing messages to this number as part of its internal testing.

**How do you solve it?**

* Wait about 24 hours.
* Ask the customer to send you a message.
* Use a Service or Utility template.