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Labels tag chats for filtering, routing and automation. Apply them to chats with Manage Labels in Chat and filter chats by label in Search Chats.
Example label object
{
  "id": "hot_lead",
  "name": "HOT LEAD",
  "color": "#2CCCE4"
}

Fields

FieldTypeDescription
idstringUnique label ID, 1-100 characters. This is the value stored in chat.labels
namestringDisplay name, 1-100 characters
colorstringFull hex color (#RRGGBB). Defaults to #555555 when omitted at creation
systembooleanPresent and true on system labels defined by Texter (e.g. failed-message). System labels cannot be created or deleted via the API; only name and color can be updated