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🧱 Template creation errors

🔎 Seeing an error while creating the template?

If the system does not let you continue or submit the template for approval, verify that you follow these rules.

1️⃣ Message text structure

  • Variable placement: The message must not start or end with a variable. Add text before the first variable and after the last variable.
  • Extra spaces: Check that there are no unnecessary spaces at the end of lines.
  • Consecutive spaces: Make sure the text does not include 4 or more consecutive spaces.
  • Line breaks: Do not use a double Enter, meaning an empty spacer line, between paragraphs.

2️⃣ Buttons and media

  • Emoji in buttons: Make sure button text does not include emoji. This is not technically supported.
  • Required fields: Make sure both the message header and message body are filled in. Both are required to create a template.

3️⃣ Sample variables

  • Fill in examples: Open the “Edit variables description” window and enter an example for every variable you defined, such as ‎{{1}}‎ and ‎{{2}}‎.

🚨 Template sending errors

Different errors may appear when sending WhatsApp messages. In most cases these are Meta or WhatsApp limitations and decisions, not a Texter system issue. 💡 You can see the error details by hovering over the red error icon inside the chat.

🌿 Healthy Ecosystem

Why did this happen? WhatsApp identified that the customer received too many marketing messages, or received multiple marketing messages without replying. How do you solve it?
  • Ask the customer to send you a message or reply to an existing conversation.
  • Use a Utility template instead of a marketing template.
This error affects Marketing messages only.

⏳ Limit

Why did this happen? You reached the allowed template message quota for the account. How do you solve it? Wait 24 hours for the quota to reset.

🧪 User’s Number Is Part of an Experiment

Why did this happen? WhatsApp temporarily blocked marketing messages to this number as part of its internal testing. How do you solve it?
  • Wait about 24 hours.
  • Ask the customer to send you a message.
  • Use a Service or Utility template.